More about this Webinar
The travel agent of the modern world has undergone a seismic shift in identity. The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at their fingertips. This change within the travel industry provides an excellent opportunity for search marketers. Much like travel, PPC is all about arriving in the right place at the right time.
In this 20 minute flash webinar recording, Hanapin expert, William Larcom, discusses 4 must-have tactics to make your travel PPC account soar in 2016.
You’ll get expert-level PPC tips like:
- Embracing your value propositions in ad copy
- Adjusting budgets according to seasonality/current events
- How to use remarketing to reach a highly valuable audience
Presented By
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William LarcomProduction Associate
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