More about this Webinar
In paid search, setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list for a proper PPC campaign. However, for you intermediate and advanced geotargeters, we’re going to take this method beyond the basics.
In this webinar recording, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options.
In this webinar, you’ll learn:
- How To Assess Opportunity Based On Geo-Targets
- When To Micro-target Within A Given Radius
- Why You Should Connect Geo-Targeting with Seasonality
Presented By
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Will LarcomAccount Manager, Hanapin Marketing
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