Amalia Fowler is the Director of Marketing Services at Snaptech Marketing, an agency in British Columbia, Canada. She is passionate about bringing clarity to the overwhelming world of digital marketing to her clients and has spent the majority of her career working with low volume ad accounts. As a result, Amalia has special interest in helping these accounts adjust to new innovations in the PPC space. Amalia is a regular contributor to Search Engine Land and frequent guest host of #ppcchat on Twitter. When she isn’t tweeting, you can find her in the mountains of BC, coffee in hand!