Google just released AdWords Editor Version 9.5, and it comes with a couple of cool updates to keep in mind that make the new download worth the effort. Let’s review: It’s time to update your AdWords Editor, people!
Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
On this week’s Whaddya’know Wednesdays, our weekly expert, Bryan Watson, gives us four reason why every business should have a Google Place Page. If you’ll remember, Amber delved into this topic a bit way back in 2009, but a lot...
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adCenter Releases More Site Targeting Options for Content Ads
An email was sent out last night announcing Microsoft’s enhancement to the site targeting feature for content ads. This enhancement will let users have more control over their ads’ distribution by allowing them to choose from a list of over...
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Whaddya’know Wednesdays (Redbop edition): Side vs. Top Segmentation Hack
Every third Wednesday of the each month, we have a company-wide training day called Redbop. That stands for Research and Development Best Practices. It’s a day where we all get together to teach and learn with each other. It’s just...
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Google Analytics Changing How Sessions Are Defined
Google announced that they will be changing the definition of a session in Google Analytics. Currently, a session is ended when one of the following actions occur: It’s the end of a day. The visitor has closed their browser window....
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Hanapin Marketing’s Predictions for the Future of PPC
What’s the future of PPC advertising? Our staff of experts here at Hanapin Marketing got together to make a video blog about our predictions for the future of PPC in the next 5-10 years. From being able to buy what...
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Whaddya’know Wednesdays: 6 Tips for Successful Ad Writing
Ad metrics got you down? CPL coming in way over goal for your ads, but not your keywords? Maybe you just aren't getting any clicks at all! Well, this week's Whaddya'know Wednesdays expert, Felicia, has 6 tips for you that...
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adCenter Changing Phrase and Broad Match Behaviors
Microsoft has announced that they’ll be changing the way broad and phrase match types behave in adCenter. They cited the reason for the change as wanting to give advertisers improved relevancy and better performance when utilizing these match types.
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Whaddya’know Wednesdays: 5 Easy Ways to Get Your PPC Account Out of the Gutter
Your metrics are all over the place, your goals seem far away, and you feel like your optimizations are getting you nowhere: your account is in the gutter! Never fear, this week’s Whaddya’know Wednesdays expert, Sarah Stup, is here to...
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Whaddya’know Wednesdays: Quality Score
Quality Score is sometimes seen as this mysterious force that affects your AdWords account without any way to manipulate it directly. You certainly can’t pay for a better QS–you can only raise it by optimizing your account to do so....
Hanapin is Hiring! – Looking for Account Managers
Hang out with people who understand the web, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated and make a difference! Hanapin Marketing is now hiring, and we’re looking for...
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