If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you to use remarketing features.
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Amanda West-Bookwalter
Critical Injuries That Will Take You Out of the Game
Here are the top three ways you can injure your account through over-exertion, which will surely take you out of the game
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Average Conversion Rate: What’s Average, Anyway?
What conversion rate should you be realistically shooting for and is it a good one? This question is so difficult because it’s so entirely relative.
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2 Important Ongoing PPC Agency Services
You may not be looking for full PPC management services, but you know that you need extra eyes on the account. We list two ongoing services that PPC agencies can offer.
Moving Beyond Keyword Targeting In 2015
When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant due to new targeting alternatives.
Two New AdWords Features You Should Start Using Today
It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently.
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4 AdWords Editor Features To Save You Time
AdWords Editor is something every PPC Manager worth their salt should be using on a regular basis.
Making The Case For An Account Restructure
Learn when it is time to do a PPC account restructure and how to go about broaching the topic with a client.
5 Tips To Improve Client Communication
This post will share 5 tips I’ve found to help clarify common client miscommunications that occur when managing PPC accounts.
The Argument For Match Type Segmentation
I feel there is often a good reason that advertisers should segment by match type. This post explains my three main reasons for considering match type segmentation.
5 Strategies For Dealing With Restricted PPC Budgets
These 5 strategies will help you make the most of your PPC campaigns when they are restricted by budget.
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4 Steps To Back To School Success
Back to School is just starting, but you’ll be way behind the curve if you wait too much longer to start running your campaigns.
