It’s that time of year again! Time to develop our resolutions and plans to stick to them, in an effort to make each year better than the last. There are several common resolutions but I think it would be safe...
Dynamic Landing Pages
Dynamic landing pages are a great way to increase conversion rate and quality score. Read on to learn more about the possibilities of dynamic landing pages!
Our Greatest Hits for October 2010
Bethany sweeps the first place spot for most trafficked October blog with her post: Yahoo! To Microsoft Transition Survival Guide. Not bad for a PPC Hero blog debut! Bethany gives a thorough and insightful breakdown of the differences between Yahoo...
Analyzing Your PPC Account
It’s the beginning of the month, what better to do than take a look at your account’s historical data. Before creating an account plan for the month, I like to create a month to month comparison, so that I know...
Our Greatest Hits For September 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from September.
6 Steps To Raise Your Quality Score
Looking to boost your quality score? Find out how Google calculates quality score and use this checklist to increase your account's quality score!
Are Your Ads Dynamic?
Increase your click through rate using Bing's dynamic insertion. Here's a step-by-step guide with everything you need to know to get started.
Comparison of Third Tier Engines
If you’re looking for an extra outlet, a little more bang for your buck, maybe you should look into third tier search engines. Although they don’t get as much traffic as the big three (soon-to-be two), they may be more...
