In this three-part series, I first reflected on the evolving role of the PPC manager and then explored how the industry is shifting its focus toward audiences and intent. Now, we turn our attention to the intersection of data and...
Continue Reading The Intersection of Creativity and Data: Rethinking the Art of PPC Advertising
The digital marketing landscape has undergone a seismic shift over the past decade. Once dominated by a singular focus on keyword targeting, the world of PPC advertising now thrives on a more nuanced understanding of audience behaviour and intent. This...
The role of the PPC manager in 2025 will be markedly different from when I first stepped into it back in 2006. At that time, nearly everything was manual. Conversion tracking, as we know it today, was almost non-existent. While...
Continue Reading How Automation will Reshape the Role of the PPC Manager in 2025
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