There are two competing approaches to bid optimization that I’ve found are most commonly used by top PPC analysts.
Continue Reading Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
Driving Phone Conversions – Let’s Talk
Whatever industry you're driving leads for, the final completion of a sale often requires a phone conversation to close the deal.
The Impact of Campaign Structure on Bid Management – Part II
Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways.
Continue Reading The Impact of Campaign Structure on Bid Management – Part II
The Impact of Campaign Structure on Bid Management – Part I
When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance.
Continue Reading The Impact of Campaign Structure on Bid Management – Part I
