This is the second of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two covers targeting by Device, Time of Day/Day of Week, and Demographics. Last month...
Google vs. Bing: Targeting Features
This is the part 1 of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two will cover targeting by Device, Time of Day/Day of Week, and Demographics....
Case Study: Improving Low Quality Score Accounts
Do you remember playing the game Telephone as a child? One person whispers a sentence into the ear of the person next to them, who whispers it to the person next to them and so on down the line, while...
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How To Use Google’s Contextual Targeting Tool
Tomorrow is Thanksgiving, but today feels like Christmas. I have been reading about Google’s new contextual targeting tool for a few weeks and wanted to try it out, but it wasn’t available in our accounts. The powers that be at...
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Yahoo! To Microsoft Transition Survival Guide
The countdown to the Yahoo! And Microsoft integration has begun, and could be in full effect for PPC advertising as soon as November 1st. The transition from Yahoo! Search Marketing to Microsoft adCenter has filled our office with a mixture...
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