The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online.
Continue Reading Google Display Network Targeting: What You Need To Know
March 16, 2016 By Bri Saxman
The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online.
Continue Reading Google Display Network Targeting: What You Need To Know
February 23, 2016 By Bri Saxman
Last Tuesday, Microsoft announced the launch of the Bing Network, marking the long coming end of the Yahoo Bing Network.
Continue Reading The Launch Of The Bing Network And What It Means
February 1, 2016 By Bri Saxman
Last November, Bing announced the addition of the Bing Ads Editor for Mac. Learn more about why users are so happy about this announcements.
Continue Reading Top Reasons I Can’t Wait For Bing Ads Mac Editor
December 2, 2015 By Bri Saxman
Bing Ads announced the release of image extensions in search ads on tablets and PCs.
Continue Reading Image Extensions Now Available For Bing Ads
October 13, 2015 By Bri Saxman
Last week, Google introduced the Shopping Assortment Report in Google Merchant Center to help plan product assortment and reach more shoppers online.
Continue Reading Shopping Assortment Report Gives New Insight Into Demand For Popular Products
October 6, 2015 By Bri Saxman
Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.
Continue Reading Workflow and Campaign Performance Are High Priorities In New Bing Updates
October 5, 2015 By Bri Saxman
September 24, 2015 By Bri Saxman
This week Google announced improvements to Hotel Ads. Read more to find out what changes are being made.
Continue Reading Improvements To Google Hotel Ads Allow More Hotels To Participate
September 1, 2015 By Bri Saxman
Structured snippet extensions, which will be advertiser-provided structured information that shows with text ads, gives you the control over what is shown.
Continue Reading Google AdWords Introduces Structured Snippet Extensions
August 21, 2015 By Bri Saxman
This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.
Continue Reading Shopping Promotional Text Being Retired For Automated Extensions
August 18, 2015 By Bri Saxman
August 7, 2015 By Bri Saxman
Instagram announced this week that it has officially launched its advertising API. Marketers can now start buying Instagram ads and planning their Instagram marketing in a more automated approach.
Continue Reading Instagram Officially Launches Advertising API
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