Carrie Albright

What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data

August 11, 2015 By Carrie Albright

We've gathered hourly performance data from 8 different ecommerce accounts. Check out our findings and what it means for you.

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Beginner Excel: 10 Must-Haves for PPC Newbies

July 28, 2015 By Carrie Albright

The following 10 Excel tips will have you zipping through data, pulling insights and making optimizations like a pro.

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8 Email Alerts That Will Give You Back Your Sanity

July 21, 2015 By Carrie Albright

Check out my 3 far-reaching scenarios in which you can greatly benefit from 8 different email alerts for your PPC account.

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PPC Facepalm: 7 Reasons Your Ads Aren’t Working

June 30, 2015 By Carrie Albright

Today we’re going to review the top 7 reasons your ads struggle and how you can remedy them.

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Top Performer Campaigns: Case Study of Hipster PPC

June 9, 2015 By Carrie Albright

Read on for the story of a Top Performer campaign and what it took to generate success.

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Review Extensions: AdWords’ Mythical Monster

April 9, 2015 By Carrie Albright

Review extensions are not a myth and today we’ll not only go over the top pathways for approval and disapproval, we’ll also see how one account was impacted.

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Shopping Campaigns: How Does Bing Really Stack Up To Google?

March 24, 2015 By Carrie Albright

If you’ve created Shopping campaigns in Google but have yet to breach the Bing barrier, you’ve got a bit of work ahead of you, but most of your groundwork has been laid out.

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Battle Of The Ages: Using Demographic Data To Improve Performance

March 10, 2015 By Carrie Albright

There are a lot of questions revolving around demographic targeting, from where the data originates to what exactly you might do with it, and today you get the answers.

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Your Ultimate Google Shopping Exam Checklist

February 16, 2015 By Carrie Albright

Find out what to focus on as you prepare to take - and pass- the Google Shopping exam.

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The Real Performance We’ve Seen With Ad Customizers

January 29, 2015 By Carrie Albright

You know what they are, but how do Ad Customizers actually perform? Learn how to implement them in your accounts in a way that generates your best results.

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