Landing pages are a crucial element of any paid search campaign because they can make or break your efforts. If your landing pages are not doing their job correctly, every click becomes wasted money. Furthermore, you will also end up...
Continue Reading Your Roadmap To A Successful Landing Page Audit
Today’s #Heroview featured Michelle Morgan (@Michellemsem) as she enlightened us on the subject of PPC Keyword Research, Tools, and Strategy. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t...
Continue Reading Heroview – Keyword Research, Tools & Strategy with Michelle Morgan
This periodical series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. I’ve found that literature pertaining to this subject is sparse, so I intend to contribute to the...
Continue Reading adCenter 101: Utilizing Campaign Analytics For Better Conversion Data
Today’s #Heroview featured James Svoboda (@Realicity) as he put the 140 character limit to the test and shared some of his insight towards Conversion Rate Optimization & Analytics for PPC. The interview was full of great information and interesting new...
Continue Reading Heroview – CRO & Analytics for PPC with James Svoboda
This is the second of a 2-part blog post highlighting some common pitfalls you want to avoid when getting started with paid search. The first installment took a look at loose account structure, aggressive keyword bidding and poor ad copy....
If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I can tell you from experience that this is one of...
Quality score has always been an elusive creature for many people in the search marketing industry. What is it? How is it calculated? How does it affect my account? These are just a few of the questions that deserve more...
Continue Reading Comparing Quality Score Across AdWords & AdCenter
As Co-founder/Director of MeasuredSEM and the former Director of Marketing with Wordstream, Tom Demers (@TomDemers) is one of those PPC experts that many PPC marketers want to talk to. That’s why we chose him to participate in our first-ever live...
Continue Reading Heroview – Analyzing Ad Strategy With Tom Demers
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