Derick Turner

Digital Marketing Consultant & Founder at ADdictive Digital

Derick Turner has more than 10 years of experience in digital marketing. He spent the first half of his career in agencies before he decided to climb the corporate ladder. He then managed a digital marketing team for 5 years in finance before deciding to start ADdictive Digital in 2024. Derick now focuses on generating leads and sales for his clients in industries like finance, utilities, telecoms, and more.https://x.com/ADdictiveDGTL

How To Choose a PPC Agency

August 13, 2025 By Derick Turner

You have decided to hire a PPC agency to help grow your business. But you’re unsure of where to start. Searching for advice online, there are some common steps and tricks many recommend following. These include: These are great tips,...

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Manual Bidding Strategies Are Still Important To PPC

July 16, 2025 By Derick Turner

Google and Meta are pushing Performance Max and Advantage Plus on PPC Agencies as the next must-embrace thing. Hand over your client’s hard-earned marketing budget and let the AI-driven algorithms find what placements and inventory drive the best results. You...

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How Google and Meta Campaign Support Is Undermining PPC Agencies

June 27, 2025 By Derick Turner

A recent poll conducted via LinkedIn revealed 83% of PPC campaign managers believe campaign support from Google and Meta falls short. While this is based on a modest sample of self-selecting users, it reinforces the view that many working in...

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Derick Turner

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