The staff of PPC Hero has gotten together this month to answer a simple question: What advice would you give to someone brand new to PPC? Amanda West-Bookwalter When starting out in PPC, your best quality will be sticking to...
Google Will Be Well-Served to Serve Once
How would you feel if your biggest competitor, who happens to be a national brand, was double serving in your local market?
How to split your budget between SEO and PPC [Case Study]
How do you decide on splitting the budget between SEO and PPC? It’s not rare that some site owners have fixed shares for each component, although that might be worth revising.
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Product Listing Ads & PPC Interplay
Alex Dao of Datapop.com investigates the rise in PLAs recently and how they are interplaying with the PPC landscape.
PLAs on Smartphones: Enhanced Campaigns Impact
Google just announced that PLAs will begin showing on mobile devices globally. If you upgrade to enhanced campaigns, your products will automatically be eligible to display for Smartphones.
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Acquisio Wins Search Marketing Madness!
Congratulations to Acquisio for winning this year’s search marketing madness! In a hotly contested final round, they bested Search Engine Land to claim the top prize. After a run through the PPC Software Regional, Acquisio beat Andrew Goodman in the...
Crown The Champion: Acquisio vs. Search Engine Land
This year’s search marketing madness is down to the final match: Acquisio from the Software Region against Search Engine Land from the Blog Region. Both have fought valiantly to make it to this point. But just as there can only...
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Search Marketing Madness Final Four Announced!
Regional champs have been named in this year’s search marketing madness. Before the intense rivalries can heat up, we want to take a moment to congratulate each of the winners! PPC Software Regional Champ Acquisio From their website: The world’s...
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Decide the Best of the Best: SMM Regional Finals
The time is upon us. It’s regional finals in this year’s Search Marketing Madness. Our bracket is oh-so-close to its final four. Here’s how each of the regional finalists got here: Software Region Acquisio Round of 64: Def. Wordstream AdWords...
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Seven Things We Learned in March That You Should Learn Too
Our accounts got better during March (or at least we all got better at understanding them). In addition to the glories of spring having sprung (see details below), the staff of PPC Hero reveled in some new tips and techniques...
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Vote Now for Search Marketing Madness Sweet 16!
After a crazy week of voting, the final 16 entrants in this year’s Search Marketing Madness have been decided (you can see the full bracket here). It’s now up to you to decide who should move on to the Elite...
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Who’s the Best PPC Manager? Best PPC Software? You Decide.
Round two of search marketing madness continues today! You can vote for blogs and conferences until Monday, but today is all about the Best/Most Influential PPC Manager along with the Best PPC Software. Voting will close on Monday of next...
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