Jacob Brown

Jake has been in the PPC Industry since June 2012. He has worked in agencies and in-house at an electronic components company as a Search Engine Marketing Specialist. He started working at Hanapin Marketing in November 2013.

Should You Be Creating Device Specific Campaigns?

September 21, 2016 By Jacob Brown

Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you.

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Get Critical Funnel Insights With The Top Paths Report

August 11, 2016 By Jacob Brown

To me, the best tool we have available in AdWords to view buying cycles is the Top Paths report. With a little organization, it can become one of your top resources you use to review performance.

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Don’t Be Afraid To Create Your Own Metrics To Judge Success

June 8, 2016 By Jacob Brown

There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more!

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Why RLSA Efforts Should Have Their Own Campaigns

May 2, 2016 By Jacob Brown

We've seen great performance from RLSA, and through Analytics lists where we pinpoint engaged and unengaged users through pageviews and average time on site.

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7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team

April 5, 2016 By Jacob Brown

How do you keep organization and structure on PPC accounts and with a PPC team with so much going on in the industry? Find out.

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Use Custom Metrics To Visualize The Impact Of No Sidebar Ads

March 2, 2016 By Jacob Brown

Now that Google has had the new layout of no side ads and 4 top ads set up for a couple of weeks, how do you assess if your account has been impacted?

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How To Find Your Competitors’ Bidding Schedule

February 9, 2016 By Jacob Brown

When digging into Auction Insights in the AdWords interface, you are able to utilize segments, with time and device as the options of segmentation.

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Treat Your Bid Management Like Your Daily Fantasy Players

December 18, 2015 By Jacob Brown

When coming up with my latest bid strategy ideas I came up with direct ideas from how player analyses are done in an attempt to maximize points on daily fantasy sports sites.

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It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear

December 1, 2015 By Jacob Brown

Do you enjoy English? Do you enjoy Statistics? Do you enjoy Graphic Design? If you answered yes to any of these, then there is a position for you in PPC.

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