Learn how to more efficiently research and exclude Display Network placements.
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Find Your True Competition With “Rank Above Share”
Use Impression Share x Position Above Rate, or as we are calling it, Rank Above Share to find your true competition.
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The One Metric We All Should Be Using in Our Bidding Strategies
Using impression share when changing bids is extremely important and average position does not take impression share into account. Use the impression metric.
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Keyword Expansion For Venture-Backed Companies
Last week we touched on market expansion for venture-backed companies. Today, we're going to focus on keyword expansion.
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PPC For Venture-Backed Companies
In order to endure, maintain the positive trend, and conquer your constantly changing goals, you must be prepared to try new things with your paid search efforts.
Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
I have the perfect statistically-backed story to show why you need to be bidding on brand terms, and the revenue coming in on brand terms is not guaranteed revenue for your company without the Paid Search efforts.
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Calculating Expected Lag Revenue
How do we optimize according to unfinished numbers? I've created a simple way of projecting revenue through Excel.
Are You Maximizing Your Revenue? Impression Share Reporting in Excel
So maybe you are convinced that using Lost Impression Share Due to Rank more often would be a good idea. But in what ways should we use this metric?
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PPC Account Structure and Organization Part III
I'm digging back into my account structure rant and talking about how a clean structure can help with all types of PPC accounts.
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Using Top vs Other Rather Than Average Position for Bidding
It seems as though Average Position has been proven to be a misleading statistic for quite some time now.
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Simple Budgeting Techniques Using Excel
There are many techniques advertisers can utilize for budgeting in Excel. The focus here is making sure budgeting is being done to accommodate the differences in the day of the week.
Step-By-Step Excel Reporting – A Video Tutorial
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level.
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