Do you use Google AdWords’ conversion optimizer or Remarketing Lists for Search Ads (RLSAs)? Well, now you can use them both together. Google Ads recently announced that the automated bidding strategies that use conversion data are now available for your remarketing...
Continue Reading AdWords Launches Conversion-Based Bid Strategies for Remarketing Lists
The ability to view your goal completions and other statistics from Google Analytics in the AdWords interface is a great feature that Google offers advertisers. As Google AdWords makes updates to conversion tracking, wouldn’t it be nice if all of...
Continue Reading New AdWords Conversion Settings Now Available in Analytics
It would not be a week of PPC News without some news on Mobile Advertising. Mobile site call conversions are now available in AdWords.
Google has sent a mass e-mail to advertisers stating they are going to be changing their advertising policies in September. Do not fret too much as Google explains the new policies to be “more user-friendly.” Google lists the three main...
Continue Reading Breaking: Upcoming Changes to AdWords’ Policies
Do you want to learn more about the best practices when dealing with Google AdWords? Well, start taking notes. Google and Search Engine Land have worked together in order to give you the opportunity to read up on the latest...
Continue Reading Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
Today on Inside AdWords, Google introduced "My Business". My Business offers a new, free way for businesses to connect with their customers. All sorts of companies can reach their customers through Google by utilizing this new program.
Bing released some big news this past week. They decided Google had it right all along, and now plan to release what Google AdWords describes as "Enhanced Campaigns" in order to make transitioning AdWords campaigns to easier.
Bing has officially announced that they are making the switch to what Google AdWords refers to as “Enhanced Campaigns”. It appears that Bing has employed the “if you can’t beat ’em, join ’em” approach here, considering in April 2013 Bing explained why...
Continue Reading Bing: Simplified Device Targeting is Coming
It’s Monday Morning. You’re about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in...
Continue Reading Google AdWords Conversion Tracking Briefly Broken
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