Jeff Baum

Jeff is a seasoned PPC advertising professional with Hanapin Marketing, the agency behind PPC Hero. He has a 13 year track record of success in digital advertising, and he has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Find him on Twitter @jeffbaum71 or on his Google+

Two Reasons Why I Don’t Buy Into The Quality Score Hype

May 27, 2015 By Jeff Baum

Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.

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Dynamic Search Ads: An Underused Way to Grow Your PPC Account

May 14, 2015 By Jeff Baum

15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.

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Uncertain Waters: Dealing With Executive Management Change

April 17, 2015 By Jeff Baum

A member of my client’s senior leadership team recently left the company. Let’s discuss some ways to navigate through an executive management change.

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3 Tips For Conducting An Effective Client Call

April 6, 2015 By Jeff Baum

The largest obstacle to early success with new clients can be tied directly to the effectiveness of client calls.

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Identifying Your Ideal Customer Through Persona Analysis

March 26, 2015 By Jeff Baum

Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.

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Need Fast Growth? How To Ramp Up Your PPC Program Quickly

March 3, 2015 By Jeff Baum

Today I’m going to share advanced strategies for achieving increased growth within your paid search program.

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4 Red Flags That PPC is Not Right For Your Business And What To Do About It

February 18, 2015 By Jeff Baum

As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC.

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Case Study: How We Turned a Client from Near Loss to Best Friend

February 5, 2015 By Jeff Baum

See how we adjusted our communication style and how that adjustment ultimately turned an anxious client into one that was full of trust and confidence in our ability to grow its paid search account

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