Jeff Baum

Jeff is a seasoned PPC advertising professional with Hanapin Marketing, the agency behind PPC Hero. He has a 13 year track record of success in digital advertising, and he has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Find him on Twitter @jeffbaum71 or on his Google+

2015 Prediction: The Year of Bid and Budget Automation

December 16, 2014 By Jeff Baum

2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.

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PPC Agency Consultation Services

December 15, 2014 By Jeff Baum

Some PPC accounts don't require agency management, but rather consultation from time to time. One-time and ongoing consultation may be the right option for you.

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Managing an Education PPC Account. What You Need to Know

October 23, 2014 By Jeff Baum

I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making...

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Tips for Getting Results with an Inherited PPC Account

October 7, 2014 By Jeff Baum

Upon inheriting a PPC account, I identify three areas that are underperforming and what fixes can be made to improve performance quickly.

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Consider The Creative Process of Your PPC Program

September 29, 2014 By Jeff Baum

How you manage your ad creative process must be considered, answered, and decisively acted upon in order to have a successful paid search program.

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Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors

September 22, 2014 By Jeff Baum

PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.

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Who’s Managing Your PPC? Pros and Con’s of In-House and Agency

September 15, 2014 By Jeff Baum

There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons.

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What To Ask When Building Your PPC Program

September 8, 2014 By Jeff Baum

Developing a winning paid search program is a large and complex undertaking. Let's explore a couple questions you should ask when building out a PPC program.

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Keep Your PPC Clients Happy – Tips for Managing Client Relationships

September 3, 2014 By Jeff Baum

A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? Let's dive in.

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Account Structure: The Backbone of PPC Success

August 21, 2014 By Jeff Baum

Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data...

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Quality vs. Quantity of PPC Conversions: A Case Study

August 13, 2014 By Jeff Baum

I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance.

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Jeff Baum

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