The question for 2026 isn't "Should we automate?" It's "What should we automate, and what needs a human strategist?" Keep on reading to find the answers to these critical questions.
Continue Reading Human vs. Machine in Paid Media: What To Automate and What To Keep Manual in 2026
Instagram Reels went from “cool new feature” to the heartbeat of the app in just a few years. Shortform video is now how people explore, learn, and decide what to try next. While Google still runs the show for high-intent...
The ground under digital marketing is shifting. Third-party cookies are dying, and browsers are locking down tracking. People are actually reading those consent prompts now. If you run paid media, this isn’t just a minor headache, as you need to...
Continue Reading From targeting to trust: How privacy-first PPC turns GA4 into a customer compass
The digital marketing terrain is shifting beneath our feet. Gone are the days when you could run a killer pay-per-click (PPC) campaign or email outreach, both in isolation, and call it a day. Today, you would discover that channel integration...
Continue Reading Holistic Paid Marketing: How to make PPC and Email Work Together
Save time and Become the Hero with updates from PPC Hero in your inbox!
