I was editing my column layout in AdWords earlier this month in search of my impression share metrics, when I happened across a new little option called relative CTR. I struggled to find any information on this, as Google didn’t...
EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers
After realizing how popular a topic Excel turned out to be on PPC Hero, I’ve decided to expand my top 5 Excel tips for PPC managers for our week-long series on Excel! Excel is an invaluable tool for PPC management,...
Continue Reading EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers
AdWords Privacy Policy Updates, Just in Time!
Last Tuesday, I spent a good chunk of my day adding in a new page across several landing page creatives for one of our clients. While it was a bit tedious, in general, I’m glad this change was necessary. Starting...
Continue Reading AdWords Privacy Policy Updates, Just in Time!
My Top 5 Excel Tips for PPC Managers
This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about...
Adwords Remarketing Success
Have you tried out the remarketing option in Google Adwords? I’ve been pretty impressed with the results that we’ve seen with this tool so far. Last month, the Hanapin team participated in a Google Webinar for Remarketing, and realized that...
Looking at Revenue Across Adwords & Analytics
Last week, Hanapin Marketing conducted its monthly, company-wide training session where we take a look at a variety of PPC topics to further our understanding and develop as a company. For this session, one of the topics we covered was...
Continue Reading Looking at Revenue Across Adwords & Analytics
Using Negative Keyword Lists
Frequently running search query reports and refining your keyword exclusions is a great way to cut down on traffic that simply spends your money without achieving results. A negative keyword, if you need a refresher, is a term that can...
Our Greatest Hits for November 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This...
