It would be difficult to overstate the importance of a properly structured geotargeting strategy to the success of a good percentage of PPC campaigns. We’ve discussed geotargeting for PPC many times before on the blog, so if you are confused,...
PPC News Roundup for 3/12/2010
Do you pause keywords solely due to low conversion rates? In his post, Valuing Keywords Based On Their Role Search Engine Land’s Adam Goldberg challenges us to analyze keywords in a different way using an attribution model. You may discover...
Your Managed Placements: Why They Don’t Work
Last week we talked about the Google content network and automatic placements. I completely ignored the fact that managed placements exist because they didn’t fit in with my description of the ways in which targeting automatic placements is just like...
Continue Reading Your Managed Placements: Why They Don’t Work
PPC News Roundup for 2/19/2010
Local search might be a great way to boost your clients’ campaigns. Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog...
Living On The Edge: The Google Content Network
Google’s content network: it’s sort of like jumping over fourteen school buses on a flaming motorcycle. If you’re not careful and well-prepared, it can be a huge disaster. But if you can pull it off- it’s totally awesome. Impress your...
Continue Reading Living On The Edge: The Google Content Network
PPC News Roundup for 2/12/2010
The importance of strong keyword grouping and organization extends past the Google AdWords interface. How you organize your keywords plays a large role on how to build messaging platforms on your landing pages. Check out this post from Ion Interactive...
4 Tips For Getting Out Of Your PPC Rut
Anyone who has been working on a PPC account for a while- whether it be your own or a client’s- probably reaches a point of inspiration deficiency. A new PPC account can be like a new toy (if you’re not...
PPC News Roundup for 2/5/2010
There are some great benefits to the content network like lower click costs, and a large audience base, but like any campaign you need to make sure expanding past search will help you meet your business objectives. Once you’ve done...
PPC News Roundup for 1/29/2010
Are you managing a business-to-business PPC client? Search Engine Land has a post this week on 6 common mistakes in B2B PPC advertising. Some of the mistakes listed include: using too many industry acronyms (not everyone knows what you’re talking...
PPC News Roundup for 1/22/2010
You maybe determined to give your PPC accounts a makeover this year, but remember to optimize PPC accounts gradually. Melissa Mackey from Search Engine Watch discusses why drastic changes can end up hurting your account and some ways to achieve...
PPC News Roundup for 1/15/2010
The lives of Yahoo PPC advertisers just got a little easier! Yahoo announced that they are launching a feature that lets you import campaign data from Google AdWords. Here’s a great tutorial on what types of Google Analytics reports you...
PPC News Roundup for 1/8/2010
Google is definitely reaching new heights with their mobile ventures. Search Engine Land reported this week that Google is to introduce Click-to-Call (billing) in Ads on Mobile Devices. It will work much like the clicks to a website, except a...
