Joe Williams is a digital marketing professional with over eight years of experience driving measurable growth through Pay-Per-Click (PPC) and Paid Social strategies. Currently Joe is Performance Lead at Ziggy, a demand generation agency for ambitious tech brands, I help scale B2B revenue through data-led campaigns across Google, LinkedIn, Bing, and emerging platforms like StackAdapt. He has managed large-scale monthly budgets and delivered results for clients ranging from high-growth startups to global enterprises. With a strong focus on results, team leadership and strategic thinking, Joe is passionate about helping brands reduce customer acquisition costs and accelerate pipeline growth.