I don’t know if any other international PPC agencies, or individuals, have received their notification, but we received our first one this morning: Yahoo’!’s Panama is coming to the UK! The migration letter is the same one distributed to US...
The Long and Short of It (Ad Text Lengths within Panama)
Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Panama’s ad groups, keyword groups are served with...
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We Enjoy a Good Webinar
We are going to be dipping our toes into the MSN content distribution pool soon and I don’t know about you, but I’ll be taking this webinar announced by MSN on 3/14. To be honest, MSN has always been a...
Being #1 Doesn’t Always Mean You Win
This is the first in a series of case studies we will be publishing. These case studies will focus on the work we do for clients. In particular, we will dissect the strategies we implemented to solve certain problems within...
Is Your PPC Campaign Suddenly in a Tailspin? Pull Up!
Sometimes everything is going well with your PPC campaign: your click-through-rate is increasing while your cost-per-click (CPC) is decreasing, your conversions are on the rise, and the ROI gods are smiling down upon you. Then things begin to tank. For...
Continue Reading Is Your PPC Campaign Suddenly in a Tailspin? Pull Up!
