Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now I’d like to...
Continue Reading Utilize Category Exclusions to Enhance Your Content Network Performance
As you may know, we discuss landing pages rather frequently here at PPC Hero. They are a crucial element of your paid search marketing campaign and we feel that your (and our!) landing pages could always be better. Your landing...
Continue Reading Submit Your Landing Page to the PPC Hero Landing Page Optimization Podcast!
Elvis was great. Obviously, he’s the King. If you’ve never been to Graceland, you’re missing out. It’s a sight to be seen simply for the Jungle Room. This week, fans and fanatics alike are celebrating Elvis Week. And PPC Hero...
Continue Reading Happy Elvis Week! Hunk of Burning Love Edition
As I’m sure you are aware, it’s a new month! Now is the time to kick off your PPC campaigns with a bang. There are a few tasks that you can accomplish quickly in the next day or two that...
The news hit this morning: Yahoo and Microsoft have officially announced an extensive partnership. We’re not certain what exactly this will mean for your pay-per click campaigns just yet (on a day-to-day basis). However, we would like to provide some...
Continue Reading Yahoo and Microsoft Announce A Search Partnership
Lately I’ve been discussing how global changes to your PPC account can affect your overall performance. In a nutshell, making big changes all at once can have big consequences (good and bad). Today, we’ll explore a strategy that will help...
Continue Reading How Foundation PPC Ad Texts Can Help Mitigate Quality Score Shock
Lately, I’ve been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data...
I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week’s Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the...
Continue Reading How Does Moving a Keyword Effect Your Quality Score in Google AdWords?
Today’s PPC Hero Landing Page Critique Podcast will focus on SteamSaunaBath, submitted by Misty. Misty said in her submission that she needs to drive users to specific products, engage users so that they’ll explore the site more thoroughly, and get...
Continue Reading PPC Hero Landing Page Critique Podcast – SteamSaunaBath
My last article focused on separating your keyword match types into different campaigns. Today, I would like to discuss details on implementing this strategy, as well as clarify the benefits of separating match types into separate ad groups (not campaigns)....
Continue Reading Separating Match Types in AdWords: A Follow Up Post
Hello my fellow Americans. It is time to celebrate our freedom and independence. While a few individuals prefer to light copious amounts of fireworks, PPC Hero has taken a historical approach to the 4th of July. Our fearless hero is...
Neither PPC Hero nor Hanapin Marketing have any affiliation with this settlement regarding Google AdWords nor can we offer legal advice on the subject. However, we did think it was a good idea to post the settlement statement in its...
Continue Reading CLRB Hanson LLC et al. V. Google Class Action Settlement
Save time and Become the Hero with updates from PPC Hero in your inbox!
