The in-person meeting for prospective new agency/client relationships has become crucial. Not just for the potential client, but for the agency as well.
Continue Reading Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
Handling PPC Client Agreement Renewals
PPC contracts are not for a lifetime - so how should the agency and client alike handle the negotiations and renewal process? Read on to find out more!
Utilize PPC To Fill Other Marketing Funnels
Paid search provides a great opportunity to fill other marketing funnels with leads and/or cross selling opportunities.
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Target New Audiences Through Paid Search
PPC provides a highly controllable channel from which you can test, forecast and project business goals and performance.
PPC RFPs: Balancing Value & Investment
RFPs in the PPC world can be difficult and trying for both the client and responding agencies. How can each help the process along smoothly? Read on to find out!
How PPC Impacts Your Business
It is important to consistently test new markets and audiences, whether they are truly brand new or indicated by other channels as being of further interest.
The Do’s And Don’ts of Leveraging Search Engine Reps
Read on for some tips of how you should and shouldn’t utilize search engine reps.
Continue Reading The Do’s And Don’ts of Leveraging Search Engine Reps
Volume or Return? – Where to Focus PPC Performance for Your Business
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
Continue Reading Volume or Return? – Where to Focus PPC Performance for Your Business
4 Unique Solutions PPC Agencies Can Offer
As you open up the door to research potential partners to assist with your PPC, consider how each agency may be able to tailor their offerings to fit.
How to Use Client Service Reports to Improve Retention
Series week continues today as Kayla explains how to use a less traditional “report” and take more of a client relations approach to the topic.
Continue Reading How to Use Client Service Reports to Improve Retention
The Do’s & Don’ts of Agency Goal Setting
This post outlines some basic do’s and don’ts that will help clients set appropriate PPC goals with their agency.
How to Communicate With Your PPC Agency
Client/agency communication is a two-way street & both need to be active & engaged to be successful. How can you, as the client, contribute?
