How can you utilize the AdWords My Client Center to organize and manage multiple PPC accounts? Read on to find out!
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Why It’s Crucial To Audit PPC Accounts Ahead of Management
PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency.
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Finding the Right Fit – The Importance of Client/Agency Culture Alignment
Based on recent on-site visits & meetings, we share what has allowed our team to align communication, strategy & initiatives with clients.
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Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
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6 Factors to Assigning the Right PPC Account Manager
New client account assignments are not a task to be taken lightly. In fact I would say this might be one of the most crucial steps in onboarding new business. Account Managers (AMs) can’t be assigned like used car lot...
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What ‘Budget’ Means in PPC & Why You Should Divulge It to Prospective Agencies
In certain circles it can be considered rude to talk about money. It may not even matter the circle; there are plenty of circumstances where it’s either awkward or impolite to bring up matters of the all-mighty dollar no matter...
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Suggestions for Herding Multiple PPC Accounts
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes, and I thought for my contribution, I’d tackle how you can be sure not to lose track of those accounts you’re...
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How to Use An Agency to Help Your In-House Team, Not Replace Them
So you’ve got a team of multiple people (for our purposes, team = more than one person) managing your paid search campaigns, but you’re getting the feeling there is something missing. Not that your team isn’t doing what they can...
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Why You Have to Teach Metrics, Not Just Deliver Them
Occasionally I find myself using our blog as a way of ‘venting’ after a call, and today’s post shall be one of those times. When we’re meeting with prospective clients, we generally put together something called a Solutions Blueprint, which...
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Pleading the Case for Conversion Rate Optimization
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can...
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Branded vs. Non-Branded Keywords – Worth It To Budget for Both?
A company’s brand is defined by many things – the people that make up the company, the clients or customers that company serves, the mission the company sets for itself, the messaging that brand uses to market itself…along with a...
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Why Are Your Quality Scores Dropping with Improved CTR?
Back in October I wrote a post about how you can improve your account’s CTR and recently I’ve started to feel a little guilty about all that advice. I spent the entire article talking about how to increase click-through rates...
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