I will analyze 4 opposition arguments against segmenting ad groups by match type and explain my reasoning for dismissing them.
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Kirk Williams
New to Google Shopping? Read These 9 Tips To Own It
Sometimes it's just helpful to get an insider's view of where to focus your energy with Google Shopping and this is my attempt at doing that for you.
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Landing Page Forms: Stop Proposing on Your First Date
You’ve been asked out for coffee by a cute guy at the office and you’re a little nervous on this first date. What is he going to be like outside of work? Will this go anywhere?
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Top Products Or All Products? The Google Shopping Debate
In your Shopping campaigns, should you bid on all products or just your top products? See what I think.
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A Step-By-Step Introduction to Amazon Product Ads
Learn how you can begin testing Amazon Product Ads!
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Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
Are you killing your ad success by gearing the wrong text to the wrong audience? Read this post to learn how to better identify eCommerce audience motive.
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Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Have you heard about these helpful tools hiding in your browser for the busy PPCer? Learn about them here.
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Is It Time for a PPC Management Quality Score?
Can we help Google move past their interest in increasing account spend and begin emphasizing the long-term solution of creating a culture of trustworthy professionals?
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Selling PPC: Stop Pushing, Start Listening
Do you focus too much on pushing information when trying to sell PPC to potential clients or employers? Try to focus instead on this more important aspect.
My 2014 Google Shopping Wishlist
The purpose of this post is to make note of several (big and small) changes for which I believe would be beneficial updates to Google Shopping campaigns.
AdWords DIY (Destroy It Yourself) – 4 Reasons to Hire a PPC Professional
Have you ever met a compulsive DIY’er (Do It Yourself’er)? You know the type. They get so intent on saving a penny that they can spend dollars to do it. Sure, some DIY activities are worth it. You own an...
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Negative Keywords: Stop (Only) Excluding, Start Directing!
Negative keywords are often seen only as bouncers. They stand at the doorway of your ad group or campaigns, waving through the accepted terms and folding their sculpted-bicep arms with sun-glassed heads cocked at an angle at those terms you...
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