The difference between Native and Display ads can be difficult to understand or see. Here's how Native Ads are different from Display ads and how they perform.
Microsoft Ads LinkedIn Profile Targeting: A Review
One paid media strategist discusses her LinkedIn targeting test within Microsoft Ads and the results from targeting companies specifically.
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5 Tips for Creating Accurate Projections
Create projections that are accurate and feel confident in presenting them to decision makers with these 5 tips.
Three Basic Categories of Google Ads Bidding
Review your current bidding strategy options in Google Ads and how best to use each method.
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June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
PPC In The Time Of COVID-19: You Asked, We Answered
Brainlab's Jeff Baum and Maris Rutkis took to the screen to answer marketers' questions on PPC and COVID-19. Here is a closer look at what marketers are asking and what the experts had to say.
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Has COVID-19 Affected Your PPC Accounts?
A look at current and expected trends in PPC amidst the global virus outbreak.
February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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Gmail Ads Made Easy: The Perfect Guide To Getting Started
A beginner's guide to breaking out of simple Display campaigns and exploring new Gmail.
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Pinterest Ads: The Basics
Pinterest, as a relatively new advertising platform with promising potential, is the perfect place to start diversifying your digital strategy.
Facebook Ads And Fair Housing – Are You Compliant?
Facebook Unrolls New Targeting Limitations For Special Categories
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Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format.
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