Struggling with navigating the new Facebook ads manager set up? Check out a list that Lara would like to see updated in the new ads manager!
Quick Tips to Earning Trust When Onboarding a New Client
In observing onboarding, I have found a few helpful hints that will help account managers to gain their client’s trust early.
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[Re]Evaluating & [Re]Structuring
Explore a few things to look out for when restructuring a campaign to ensure that it is running properly and funds are being allocated efficiently.
When Target CPA Isn’t Hitting Your Target
One smart bidding strategy to dive into is Target CPA and how, if a campaign is being held back by budget, this automation can actually take a toll on your performance rather than improve it.
Tips & Tricks for AdWords Grant Accounts
Daily management is required for grant accounts because of the limited options for keyword bids and what keywords can be used.
Hit The Facebook Ad On The Head Every Time
Making Facebook ad targeting simple is laying out a plan for each campaign. Each dollar you put into your campaigns needs to have a purpose.
Why Digital Marketing: Traditions Aren’t Always the Best
Explore how digital marketing can take your business goals to the next level and start expanding into new markets.
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Searching for Lost Impression Share
Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas!
Creative Ways To Manage Multiple Brands In Auction
It's a delicate balance, but using a combination of multiple optimizations can help you manage multiple brands within a paid search auction.
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The Art of Client Communication
Each client is different. Get tips to implement a winning strategy when approaching communication with your client.
The PPC Puzzle: A Checklist
Entering in the PPC world can be intimidating. Get tips on how to manage a PPC account and what to do on a daily, weekly, biweekly, and monthly basis for your campaigns.
A Case For Automated Bidding
Learn how automated bidding provided amazing results for a paid search campaign that was once struggling!
