Small to medium businesses (SMBs) have the opportunity to use PPC advertising to level the playing field and pull customers away from their larger competitors.
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Matt Umbro
How Segmented Is Too Segmented In PPC Accounts?
There is such a thing as over segmentation in PPC campaigns and it can be just as harmful as under segmentation.
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How To Write A PPC Job Description In Today’s World
In this post, I'll describe some of the most important skills to look for and point out items to consider before you write your next PPC job posting.
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Amazon Text Ads Are Here – What Does It Mean For You?
In order to bridge the gap between Product Ads and other Amazon seller services, Amazon has released Text Ads. Learn how to setup and what our initial thoughts are.
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Analyzing 10 Months Worth Of Google Shopping Search Partners Data
We’ve compiled data from many of our Shopping campaigns that have been opted into Search Partners over the last 10 months. See what our data says.
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An Interview With Beyond The Paid’s Melissa Mackey
Melissa Mackey is one of the most well-known thought leaders in the PPC industry. Read our interview with her!
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Do Users Actually Read Your Text Ads?
See why I believe that the actual message of the PPC text ad isn't as important as the way the ad is presented.
PPC Hero Interviews Search Engine Land Author, Ginny Marvin
Paid search reporter, Ginny Marvin, is one of our top industry heroes and has graciously agreed to an interview.
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Why We Need To Fail In Order To Move Forward
I’m a firm believer that you must make mistakes in order to learn and progress in your career. Find out why!
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4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Check out this list of 4 lesser used techniques which help advertisers occupy additional real estate for ecommerce paid search ads.
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The Client Relationship Mistake We All Make
Many of us make a mistake on a daily basis that we don’t even realize we’re making. Find out what that mistake is.
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Voting Begins For The 2015 Top 25 Influential PPC Experts
It's once again time to create our annual list of the Top 25 Most Influential PPC Experts for 2015.
Continue Reading Voting Begins For The 2015 Top 25 Influential PPC Experts
