Choosing a PPC management agency that can maintain and expand your account in the long term based on your individual goals is vital to success in search engine marketing.
Continue Reading 5 Steps To Choose The Right Pay Per Click Company
Matt Umbro
Ranking The AdWords Shared Library Features
The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient.
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Google Partners “Ask An Agency” Series Concludes
In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow.
Continue Reading Google Partners “Ask An Agency” Series Concludes
Watch Part 3 of Google Partners “Ask An Agency” Series
The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people.
Continue Reading Watch Part 3 of Google Partners “Ask An Agency” Series
Move Past ROAS And Think ROI
Having worked primarily with eCommerce accounts, revenue and return need to be reviewed beyond face value in order to determine if PPC is truly profitable.
Google Partners “Ask An Agency” Series Continues
Google Partners "Ask An Agency" series continues, looking at factors such as quality of service, hiring ahead of the curve, and the growth of PPC Hero.
Continue Reading Google Partners “Ask An Agency” Series Continues
Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Recently, our CEO, Pat East, and President, Jeff Allen, participated in the Google Partners "Ask An Agency" Series.
Continue Reading Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Prepare For The Impending Mobile Ad Update
Now that ad extensions have the potential to replace description line 2, your copy needs to better flow within the real estate of your ads.
PPC Hero Interviews Brad Geddes
If you are in the paid search industry, chances are you've heard of world renowned paid search guru, Brad Geddes. We had a chance to interview Brad on PPC Hero.
PPC Roundtable – AdWords Close Variants
This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change.
Write Better Ads For Your Mobile Audience
Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads.
Expect Accountability From Your PPC Agency
As a client, you should expect accountability and professionalism from your paid search agency. Your agency should take the time to learn your business and genuinely care about the success of your campaign.
