Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful...
Continue Reading Display Topic Targeting: 3 Reasons Why You Should Do It
YouTube is likely one of the last frontiers of your account that you haven’t started exploring yet. As Google rolls out more audience targeting options, video ad sequencing, and TrueView YouTube Ads, they’re trying to entice you to make the...
We all have to start somewhere. Three strategies to lay the foundation to start your campaign or reevaluate strategy.
Continue Reading 3 Strategies To Consider When Thinking About Bidding
Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.
Continue Reading Get To Know Your Customer Better with Detailed Demographics
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
Continue Reading Bing’s New(ish) Automated Bidding Strategies
Start thinking about who your target customer is rather than what they search for. Begin the process now of testing different search audiences.
Continue Reading Why You Need To Be Layering & Testing Search Audiences
Get an introduction to advertising on Facebook's Marketplace and how to best utilize the placement.
Continue Reading An Introduction to Advertising on Facebook Marketplace
Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!
Continue Reading Leveraging Custom Intent Audiences on YouTube
Set yourself up for future success by building a vehicle catalog on Facebook. From remarketing to prospecting, get your inventory in front of buyers and automate the process of ad creation.
Continue Reading Why You Should Utilize a Facebook Catalog For Vehicle Sales
Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads.
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
Take a closer look at 4 of the newest smart bidding options in AdWords. Save some time this holiday season by trying them out for yourself!
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