The companies that get their wrists slapped by media regulators tend to be tiny. They either operate believing they and the tactics they employ are too small beer to get noticed – only to find out otherwise – or they...
Continue Reading Nike and Sky digital ads banned as ASA clamping down on online choice architecture
The advent of the AI era means the future of search is in flux. Not merely because the big names have rushed to market with substandard products, though they undeniably did. The Geminis of this world are merely the result...
Continue Reading Could Perplexity AI be about to up-end the AI search advertising game?
A Washington D.C. judge last week found Google guilty of violating U.S. antitrust law and possessing an illegal monopoly over the search market. Over the course of the almost year-long trial, covered extensively by Stewart Dunlop for PPC Hero, the...
Continue Reading Google guilty of possessing an illegal monopoly on search
It should go without saying that if you’re in the business of promoting “certain types of products”, you need to be extra careful. Not sure what we mean? Count yourself lucky. We’re referring to any of those consumer or business...
If 2023 was the year many of us developed a degree of AI-induced neurosis at the fear the machines would at best steal our jobs, at worst bring about the apocalypse, then 2024 has so been the year of toned...
Continue Reading Party Hats for Cats: More exciting AI creative tools coming
Do you want a FREE one-day ticket to Hero Conf in November? We’re seriously excited to be returning to San Diego on November 19 & 20, which is why we’re giving away hundreds of free single day passes. If you are lucky enough...
Last month it was Netflix ads, now PayPal advertising looks like becoming the next big thing. The online payments system is the 143rd largest Fortune 500 corporation by revenue and has a (self-)reported 200 million users. Those factors alone have...
AI-enhanced and AI-powered advertising is coming, and nothing will stand in its way. At its recent Google Marketing Live conference, the search giant unveiled a gaggle of new AI features set to roll out across its advertising suite over the...
Continue Reading Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More
If you haven’t yet looked at Netflix as an outlet for your advertising budgets, you soon will. Even if you haven’t, that the video-on-demand streaming platform is venturing ever deeper into ads as a revenue source won’t be news. If...
Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for online sales with a product feed. A rose by any other name might still...
Continue Reading What’s the difference between Performance Max and Performance Max for Retail?
Take the strain out of your Demand Gen campaigns, as Google Ads introduces AI-generated visual enhancements to assist with storytelling
Continue Reading Power up your Demand Gen campaigns with new AI features
If you still believed that the Advertising Standards Authority’s focus was entirely, or even primarily, on legacy media like TV ads and big outdoor billboards, the organisation’s latest round of rulings ought to give you pause. Of the seven judgements the ASA...
Continue Reading ASA increasingly clamping down on misleading social media ads
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