Paolo Santanicchia is a seasoned Meta Ads Specialist with deep expertise in psychology-based advertising. Since 2017, he has helped E-commerce brands, professionals, and public figures optimize their Advertising budget through ads that emotionally connect with audiences. By 2024, he had managed over $7M in ad spend, including notable campaigns for figures like Italian politician Elly Schlein. Paolo collaborates with clients across Italy, the Netherlands, France, the UK, and the USA, personally managing their advertising budget to ensure each collaboration achieves its full potential.