The PPC landscape evolves around the current competition, client needs, and tools/technology available. Learn how to stay up to date & avoid a stale account.
Continue Reading Waking The Dead – Breathing Life Back Into Stagnant Accounts
Rachael Law
Fix Your Remarketing Campaign In 5 Steps
In this post, we’ll go through 5 areas to walk through while troubleshooting a poor performing remarketing campaign.
5 More Excel Tips To Get You Through Your Workday
Excel is capable of doing so much more than what the majority of people use it for, so today we’ll go through a few features that are commonly overlooked.
Continue Reading 5 More Excel Tips To Get You Through Your Workday
Creating Better Client Facing Reports With Excel
By taking the time to create an Excel template that you can plug data into, you can save precious time that you can spend on analysis and strategy.
Continue Reading Creating Better Client Facing Reports With Excel
Are Your Match Types Functioning The Way You Think They Are?
When we analyze our accounts we often look at match type performance, but one thing is often overlooked - queries can “exact match” to broad match keywords.
Continue Reading Are Your Match Types Functioning The Way You Think They Are?
Get To Know Your Audience Insights
AdWords now allows advertisers to gain more insight into the users who comprise their audiences with the Audience Insights report. Learn how it works!
Google Analytics Cohort Analysis
The Cohort Analysis report is one of Google Analytics' newer features. This report allows you to segment your data by acquisition date, retention rate and transactions..
Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Learn about an ecommerce remarketing tactic that is used to remarket items of interest to users who either viewed or purchased a certain product.
Continue Reading Solidify Your Ecommerce Remarketing Strategy With Google Analytics
5 Rules Of Data Visualization
Nice visualizations can make it easier to find key takeaways and/or understand what’s happening in the account. Read our 5 rules of data visualization.
7 Questions You Should Ask When Creating PPC Reports
Creating and talking through reports can be stressful, but it doesn’t have to be! Here are 7 questions to keep in mind when putting together your PPC reports.
Continue Reading 7 Questions You Should Ask When Creating PPC Reports
Nail Down A Mobile Strategy In 5 Simple Steps
Having a strategy in place for mobile PPC traffic is important. Read how to develop a mobile strategy and action plan that aligns with your goals.
Continue Reading Nail Down A Mobile Strategy In 5 Simple Steps
Living In The Micro-Moment: Rethinking PPC Strategy
On May 5th, Google introduced Micro-Moments. Learn about Micro-Moments and how to align PPC strategy to influence the user purchase journey.
Continue Reading Living In The Micro-Moment: Rethinking PPC Strategy
