Learn 6 ways you can make use of Google Analytics in order to improve your ecommerce PPC accounts.
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Rachael Law
Increase User Engagement For PPC Traffic
While user engagement is a non-traditional PPC goal, there are optimizations and strategies we can take to drive qualified and engaged users to the site.
Why The Purchase Funnel is Important For Your Campaign Structure
We all know the typical structure for campaign build outs, but with a full-funnel PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase.
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6 Google Analytics Features You Need To Understand
Google Analytics is an invaluable tool to use in conjunction with your paid search efforts. Learn how to use 6 important features to get the most utility.
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Why A Dedicated Analyst Is Beneficial To Your Accounts
Our new paid search department setup allows us to give more attention to our clients and accounts and focus on conducting the tasks that make the biggest impact.
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Save Time On Tactical PPC Work
After you do all of the hard work analyzing your PPC account, you’re going to need to implement some changes.
Strategies For Better PPC Analysis
Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker.
Save Time On PPC Management – A Look At Reporting
Whether you work at an agency or in house at a company, reporting is going to be a part of your PPC life.
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Don’t Forget The Basics! Audit Your Account – A New Case Study
Someone who isn’t intimately familiar with every detail of the account and client can provide some good insight and new ideas.
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Take A Walk Down The Conversion Path With Google Analytics
This post will go through different uses for the Top Conversion Paths report and the dimensions available in it.
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Use Google Analytics Custom Reports To Make Your PPC Life Easier
Learn how to use Google Analytics custom reports to streamline your PPC reporting and analysis for eCommerce and lead generation accounts.
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Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Remarketing to converting users is a great opportunity to nurture leads into sales, and create lifetime customers for ecommerce accounts.
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