This post covers how to set up an automated process for offline conversion tracking, assigning the right values to these, and using them to optimize performance.
Continue Reading Optimize Better With Offline Conversion Tracking
6 Tactics to Dominate Local PPC
From location and call extensions to local service ads, learn six approaches to dominate local PPC.
PPC, KPIs, and the Marketing Funnel
Key performance indicators (KPIs) are essential to our industry. Without them, we’re like a pilot without navigation; we have no idea if what we’re doing is getting us closer to our goal. They’re the barometers of success which show whether...
