A heads up to all e-Commerce accounts out there that your November AdWords data might not be accurate. Google sent an email out earlier this afternoon to say that conversion values were not tracking correctly during the period of Nov...
Continue Reading Google AdWords Experiences Temporary Tracking Problems
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favourite tips & tricks for strong holiday-PPC results....
Continue Reading 5 Key Ingredients For Holiday Website Greatness
On more than one occasion in the past year I’ve been asked the question “How do you know when PPC is just not going to work?” The answer is – when you give up on making your website better.
Last week I was fortunate to get to chat with Brad Geddes about all things ad testing during our #thinkPPC webinar. For those of you familiar with Brad’s work or who have seen him speak, you’ll know he has a...
Continue Reading Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
A look into how to set up Google Dynamic Remarketing and a discussion about what we've seen with our initial results as our September dynamic series continues.
Continue Reading Case Study: 78% Lower CPAs With Dynamic Remarketing
Whenever we make changes in an account here at Hanapin we like to do what we call “Bookending”. Essentially this is creating a rough estimate of the projected impact of our changes on spend, conversions, CPA et al. It’s a...
Continue Reading How To Bid Smarter With Your Ideal Keyword Positions
It seems like it’s been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We’re going to take a quick look into 6 of the different features available that you might...
Continue Reading 6 Cool New Advertising Options In Google AdWords
A look into the 9 questions that can help you perform a ten minute audit of your accounts as we continue this weeks 'time-saving techniques' series.
Attention all PPC Heroes! Next Thursday, July 11th, Hanapin and the good people at CrazyEgg will be hosting a Live Landing Page Clinic and we’re looking for volunteers. What exactly is a landing page clinic? The plan is to go...
Continue Reading Live Landing Page Clinic: Volunteers Needed!
I recently attended Conversion Conference up in Chicago and one of the most interesting takeaways was that we need to get better at tailoring our landing pages to visitors’ awareness levels. I don’t mean whether or not they’ve had their...
Continue Reading PPC Landing Pages Should Optimize For Customer Awareness
We take a dive into the top 25 changes in PPC that have affected the way we work on PPC accounts and think about PPC over the past 12 months.
A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I’m going to dive into the newly available Sitelink statistics and see if we can learn something...
Continue Reading Case Study: Do People Actually Click Sitelinks?
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