A timeline can be a great tool when communicating projects to clients. PPC timelines are great for planning and documenting tasks that take place in the account.
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Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be...
Using Basecamp for Effective Paid Search Management
In this post we will cover what is included in Basecamp and then cover some ways you can use the program for effective account management.
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Easy Ways To Measure The Value of Branded Campaigns
Using Google Analytics and Adwords data this post goes into detail using a client as an example of how to successfully measure the value of brand campaigns.
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Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Using the data that is in Google Analytics, you can remarket to your site visitors. This feature of Google Analytics is called Google Analytics Remarketing.
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Predicting RLSA Expansion In 2015
My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged.
10 Keywords Tools Other Than Google Keyword Planner
Keyword tools and research is an ongoing part of the job for all account managers.
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A Process for Setting PPC Goals
Set solid goals upfront and document both successes and failures and present these scenarios for the client.
Pay-Per-Click Inside the Financial Services Vertical
Series week continues as we assess PPC management across different industries. This morning Rachael covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the...
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The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
The Ultimate Guide to Google Analytics is an overview of the basic configuration and administration settings of the the free version of Google Analytics.
10 Reasons You Will Save Time and Money with DoubleClick Search
DoubleClick Search (DS3) is a powerful bid management tool. The platform will save you time and money, as it promotes integrated channel management.
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