The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon. This comes on the heels of the release of enhanced campaigns...
Continue Reading Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers
Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I...
Continue Reading Use Google’s Auction Insights to Find Your Competitors’ Mistakes
Okay, so it’s not AdWords directly who’s picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men’s Tournament by some of the metrics that matter in PPC: namely search volume...
Continue Reading Google AdWords Picks the Final Four Champion
Deciding what match types to pursue in your accounts should be based on query data (a descriptive approach). We need to be as descriptive as possible when it comes to the ever-evolving search marketplace and the queries people are putting...
Continue Reading Get Descriptive With Your Keyword Match Types
PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the...
Continue Reading Three Automated Reports That Will Make You a Better Account Manager
Lost amid last week’s reactions to Google’s new Enhanced Campaigns was a pretty nifty enhancement to the Google interface. Search funnel information is now available for inclusion in the AdWords reporting, right alongside the rest of your data. As long...
Continue Reading Search Funnels Have Arrived in the AdWords Interface. Use Them.
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature...
Continue Reading Facebook’s New Conversion Tracking is Pretty Great
Man, it’s been a crazy week in PPC. And it keeps getting crazier. Yesterday Yahoo! announced that they’re adding Google as an ad partner for contextually targeted ads on the display network. They say that they agreement is “global” and...
Continue Reading Yahoo! to Start Partnering with Google on Contextual Targeting
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. ...
There’s a fine line to walk when it comes to targeting. Being too aggressive can be very off putting, but you want to make sure that you capture all possible interest out there. Google has a feature that will allow...
Driving up click through rate is one of the most important things that we do in PPC. Hosting a webinar recently, I discovered that it is a lot of people’s key performance indicator (KPI). While all of my accounts are...
Continue Reading Seven Ways to Increase CTR Without Even Looking at Ad Text
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading The 10 Reports that Made Me Fall in Love with Pivot Tables
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