The holidays aren’t a total joy for everyone. The clearest example that always comes to my mind is Tiny Tim and his family sitting around their table and eating a boiled boot or whatever. (This probably depends on which of...
Continue Reading Lead Generation’s Sad Holiday Season Won’t Last Forever
For a newer article on this topic visit: Deciding Between CPM & CPC Bidding on Facebook Yes. Full stop. Answering that question and then calling it a day doesn’t make for a rewarding blog post, though. I have found...
Google Analytics have a new feature in beta that is super helpful and super easy to use. Shortcuts allow you to save a few seconds for every report you look at within analytics, including sorting, secondary dimensions and any other...
Continue Reading Save a Little Time for the Rest of Time with Shortcuts from Google Analytics
Campaign type is one of the most important things to keep in mind in your ad testing. Calls to action, benefits, punctuation and so much more should all get tested in your account in one way or another (Kayla has...
Continue Reading Using Campaign Trends to Write Better PPC Ads
In a roll out that’s been going on for months, demographic targeting should now be available to pretty much all users on the Google Display Network. Our bigger accounts have had it for some time while it’s still news to...
Continue Reading Four Ways to Make the Most of Demographic Targeting
One of life’s essential conundrums is how to allocate your resources. Whether it’s your energy, your time or your money, figuring out what to do with what you have determines what kind of person (or company) you’re going to be....
Continue Reading Using Excel to Get the Best Budgets for Your Campaigns
In May of this year Google announced new matching behavior for phrase and exact match keywords. It seemed like a boon for search volume at the time, and now that a few months have passed we can further evaluate the...
Continue Reading Have Close Variants Increased Your Leads by 55 Percent?
At a recent meeting between Google and one of my clients, we were presented with a staggering statistic: conversion rate increased as our average position increased in the account. Based on this data we had a simple course to chart...
Continue Reading 9 Common Issues with Data That Make Your Ad Testing Worthless
In part two of our series highlighting the importance of CROLP (Conversion Rate Optimization/Landing Pages), we’ll be diving into a case study of just how drastically a new landing page can improve performance and conversion rate. If Kayla’s post yesterday...
As sad as it may be to whomever Google’s version of Thomas Jefferson is, all leads are not created equal. Account-wide CPL goals are a great way to measure overall performance, but true profitability for lead generation relies on back-end...
Continue Reading Calculating Adjusted ROAS to Measure Account Performance
As part of our ongoing series on automation and time-saving, we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer, which is a whole post in and of itself that will happen at...
Back in May, Google released a new change to their ad rotation settings that set off somewhat of an uproar in the PPC world. That change has been walked back big time, and it’s a victory for advertisers. Apologies for...
Continue Reading UPDATE: Google’s New Ad Rotation Settings are NO LONGER the Devil
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