In this article we will set up for the AdWords add-on for Google Sheets. By the end you'll set up your own reports and automate the data gathering portion of your workflow.
Continue Reading Up and Running with AdWords Add-on for Google Sheets
Jacob Fairclough
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
How To Use AdWords Geographic Data Reports
AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.
Automating Bidding with Google Sheets and AdWords Scripts
In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly to AdWords.
Continue Reading Automating Bidding with Google Sheets and AdWords Scripts
Projecting Future Trends In Your PPC Account
Projecting the trajectory of a PPC account can be extremely helpful. Get tips on utilizing certain methods to make better decisions for your accounts!
Continue Reading Projecting Future Trends In Your PPC Account
How Often Does Google Search Match to Demographics?
Google rolled out demographic targeting for search in the fall of 2016. But, how often does Google search match to demographics?
Continue Reading How Often Does Google Search Match to Demographics?
Extracting Text in Excel for PPC
Explore how to use Excel functions to manipulate and extract text for enhancing PPC workflow and effectiveness.
Using Google Sheets as a Script Controller
Learn how to use Google Sheets to make AdWords script adjustments via spreadsheet rather than through the code itself.
Use AdWords Scripts To Update Negative Placements
In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.
Continue Reading Use AdWords Scripts To Update Negative Placements
Finding Seasonality In Your PPC Accounts
Learn how line graphs, heat maps, and scatter/box-whisker plots can help with finding seasonality in your PPC account and start making better decisions!
Tracking Click Events In Google Tag Manager
Google Tag Manager makes tag placement simple. Many users utilize GTM for placing conversion tags but you can track many other page elements as well.
Continue Reading Tracking Click Events In Google Tag Manager
How To Migrate To Google Tag Manager
The most common hesitation in moving to Google Tag Manager is not understanding the process. This article will cover the standard process of migrating your tags to GTM.
