AdWords scripts are a powerful tool for making changes in your account. They can both alter entities in your account as well as make reporting a breeze. The main issue for most users is, what’s next? Sure the scripts you...
Continue Reading Increase the Power of AdWords Scripts With a Few Simple Edits
This week Bing unveiled the next set of enhancements for their ads. This time it’s call extensions, something I am very excited about. What is the Big Deal? Phone extensions are a tremendous source of traffic for some of our...
Continue Reading Easily Increase Your Leads with Bing Phone Extensions
Every week brings something new from Google or Bing regarding their advertising platforms. There have been quite a lot of changes over the months especially in the search engine side. This week was stolen by display when Google unveiled Ready...
Continue Reading Create Enticing Display Ads With Google’s Ready Creatives
Consistent ad testing is one of the best practices in paid search. As account managers we are always trying to get that extra edge. What if that is not enough though and you want to update your ads even more...
Bing has continually rolled out new features over the past few months in order to improve their service. They added enhanced change history graph, new extensions, and some great graphs to help analyze your account performance. During the enhanced campaign...
Taking Advantage of AdWords Experiments AdWords Campaign Experiments (ACE) is a great but overlooked feature in AdWords. ACE allows you to test structural changes, bid changes, new keywords, or modify all sorts of things inside your campaigns. All you have...
Continue Reading ACE Your Account – AdWords Experiments and You
Google Analytics is a resource full of actionable data. While the data is already there, you have to pull it out and put it together. Spending a lot of time sorting and clicking through Analytics is tiresome and makes you...
Continue Reading Get the Data You Need – Custom Reports in Google Analytics
Scripts are something that many account managers ask about but can’t find enough information on. This video will give you a quick overview of a basic script as well as how it functions. While it won’t turn you into a...
Continue Reading Get a Grasp Of AdWord Scripts – A Quick Explanation and Example
Earlier this week Google unveiled a new resource, the Dashboard for Research Insights. This dashboard offers a few really cool features, most notably putting Google’s research in one easy to use destination.Google has even made it easy to share this...
Continue Reading Stay Ahead of the Game with Google’s Newest Dashboard
There has been a lot of talk about AdWords lately. Google has been releasing new extensions such as review and site link descriptions. Of course the other big topic is the imminent rollover into enhanced campaigns. You can find out...
Continue Reading Don’t Forget About Bing – Three Great New Features
Two weeks in a row I’ve brought you a post about ad extensions! Last week the latest AdWords buzz regarded the new sitelink descriptions. This week Google released the beta for a new extension. More Extensions You Say? Google revealed...
Continue Reading Show Off Your Reviews in AdWords with a New Extension
Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional...
Continue Reading Boost Your AdWords CTR with Sitelink Descriptions
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