Serge Nguélé is the founder of Your PPC Doctor, a boutique media planning and buying agency rooted in PPC expertise. With 16 years in digital marketing across in-house and agency leadership roles, Serge has become a recognised speaker, award judge, and ambassador for smarter paid media strategies. Known as The PPC Doctor, he champions Microsoft Ads diversification as the key to driving incremental performance and building a fairer search ecosystem.