As an agency, we run into situations all the times where we have to rebuild the client's account because the previous agency is unable or unwilling to release their account. If your account is currently being managed by an agency or...
Mobile App Targeting and Exclusion – Post Adsenseformobileapps.com Retirement
Explore how to target and exclude mobile apps in Google Ads post deprecation of adsenseformobileapps.com and G-mob exclusions.
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What Happened When We Paused PPC Brand Campaigns
Should you bid on brand keywords? Explore what happened after we paused brand campaigns!
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Dynamic Search Ads for Advanced Users
Explore a few advanced ways to use Dynamic Search Ads in your account!
Reasons to Not Use an Automated PPC Bidding Strategy
There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.
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Why You Should Rethink Your Bing PPC Strategy
Bing has always been an afterthought when it comes to advertising, and maybe it is time to rethink your Bing PPC strategy. Spend less for higher ROAS and RPVs.
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How To Use The AdWords Keyword Planner
Explore how to use Google Keyword Planner for new campaign builds, improving existing campaigns, finding new keywords, or finding negative keywords.
Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
Smart RLSA Tips for the Holiday Season
The holiday season is just around the corner! Get tips on how to fine tune your RLSA audiences to capture additional conversions or revenue.
Reasons Why You Should Consider Call Recording
Explore reasons why call tracking with call recording is important for making sure that PPC is getting the credit for this type of conversion.
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Why You Need To Be Applying Negative Bid Modifiers
Adding negative bid modifiers can reduce the amount of spend applied to under-performing settings and allow more budget for what is working.
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Thoughts About PPC Conversion Tracking
Conversion tracking plays such an important role in measuring the success of paid search performance. Here are some tips to ensure tracking is correct.
