YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent lead form test.
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The Value Of Amazon Sponsored Brand Video Ads [Case Study]
One Sr. Strategist has generated surprising performance with Amazon's new sponsored brand video ads and he's here to share the results from Q4.
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Cross-Platform Lead-Gen Strategy That Lowers CPL
Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales.
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How To Lower Your Amazon Marketing ACoS
ACoS percentages are on the rise but there are ways to bring your ACoS back to goal. Let's dive into a few of these tactics and cover how to decrease your ACoS in AMS.
Hero Conf London 2019 Speaker Recap: Sarah Barker
SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year. Let's take a dive into the why and how of collaborating effectively between the two specialties.
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4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and...
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Amazon Introduces Negative Keywords to Sponsored Brand Ads
Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage.
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Amazon New-to-Brand Metrics & What They Can Do For You
Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy.
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Become an Accredited Amazon Advertiser Today
You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.
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The Newest Amazon Sponsored Products Features of 2019
The new features include bidding strategies, placement multipliers, and new targeting options that introduce additional complexity to the Amazon marketplace.
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Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
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Google Speed Update – What It Means & The PPC Impact
The Google Indexing Speed Update implemented site speed as a SERP ranking factor for mobile web pages. Learn how the update could affect your PPC campaigns.
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