From lead gen to E-commerce, awareness goals to last click measurement, every account manager should attempt to implement these six strategies.
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Adapting to the Upcoming AdWords Ad Updates
AdWords announced 2 upcoming features that integrate machine learning at the ad level. Get tips on how to adapt to these changes!
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4 Audience Targeting Tactics For Facebook App Install Ads
Get tips on audience targeting tactics for Facebook app installs! Consider ad testing by hobby, by profession, by app behavior, and by nothing at all.
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Why I Tested A Facebook Audience With Zero Targeting Restrictions
Read about the scenario of a Facebook Audience without targeting restrictions that provided amazing results.
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The 5 Stages Of PPC Account Restructuring
Knowing the symptoms, root cause, and steps to address each stage can go a long way towards eliminating stress and maximizing results during a full account restructure.
5 Lessons Learned From Running International PPC Accounts
While best practices and principals are very much unchanged, there is certainly a learning curve that comes to perfecting strategy in each unique market.
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3 AdWords Features You Are Underutilizing
I see three AdWords features that are frequently underutilized: income level targeting, ad rotation settings, and demographic bidding.
4 Red Flags Of Ineffective PPC Account Structure
Account structure is a major indicator of account health. Red flags of ineffective structure can be seen via quality scores, reporting, and keyword performance.
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Expanding Your PPC Coverage Beyond Google And Bing
There is plenty of value to be found within search's alternative options. Furthermore, increasingly complex purchase paths call for expansion outside of search.
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The Good, Bad, And Ugly Impact Of PPC On Journalism
Among the many structural shifts required to make make the digital leap, scaled monetization of online content is among the most complicated of tasks. Enter display advertising to help fill the void.
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5 Fast Fixes For Your Holiday PPC Strategy
Despite the launch of holiday songs in October, the majority of shoppers will not complete their lists until mid-December. To go beyond, over 30% of those shoppers will continue up until Christmas Eve. For digital marketers, this provides just enough...
Linking Up With LinkedIn: A Beginner’s Guide
With 106 million monthly active users and just shy of 10% of Americans active during work hours, LinkedIn provides significant value for B2B marketing.
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