Determining your need for hour of day modifiers can provide extremely competitive returns based on time invested in implementing.
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
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Treat Bing Like A Special And Unique Snowflake
Given the unique audience within the platform, account managers are wise to optimize and update their strategy based upon distinct features offered by Bing.
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Expanded Text Ads Extending Into Bing
Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.
Acing Account Transitions From First Call To The First Year
Given the dynamic nature of this industry, it is no surprise that nearly every account manager ranging from in-house to agency, small-business to enterprise, has navigated through a handful of account transitions.
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Google To Introduce Attribution Model Options For Conversions
According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account.
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Google To Initiate AdWords Design Overhaul
At just over 15 years old, the primary paid search platform is slated to undergo its first complete design overhaul since 2008.
Build Custom Formulas Within Custom Columns
Custom columns in AdWords, which grant marketers the ability to segment unique key metrics, have acquired an additional layer of potential application.
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Implement Smart Goals Via Google Analytics
Smarts Goals powered by Google Analytics helps identify high-quality traffic and optimizes for those visits within AdWords.
Image Extensions Now Available In Bing Ads
Amongst a holiday season of innovation and addition in the PPC world, Bing Ads recently announced the reincarnation of image extensions in search ads. Although previously introduced and eventually discontinued within AdWords, Bing Ads will now offer advertisers the ability...
Holiday Promotions Delivered Via Text Message
AdWords recently announced an additional avenue for connecting bargain-seeking customers with the latest holiday deals. This development utilizes a brand new ad format in which relevant sale notifications are delivered directly to a potential customer via text message.
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Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping campaigns.
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