Why is analytics analysis important for CRO? Discover how analytics will lay the groundwork for your landing page optimizations.
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Conversion Rate Optimization
[New Case Study] How CRO Lifted an Old Landing Page Conversion Rate by 43%
In this case study, you'll learn how we used CRO to lift the conversion rate of a failing landing page and bring lead volume back to the current status quo.
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5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind
What's one HUGE factor influencing your conversion rate? User experience. Here are 5 habits that can ensure that your users are never forgotten.
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6 Digital Marketing Strategies You Need To Know
If you work in digital marketing, you need a base understanding of all of the subcategories in order to excel in your specific area.
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6 Components of A Successful CRO Program
Learn about the 6 components of a Hanapin Marketing CRO program and start making the right optimizations for the right users!
While We Conclude 2016, Let’s Talk About Concluding CRO Tests
Concluding any type of test is no joke and is filled with pressure. Today I'll review the four variables that I look at when approaching conclusion.
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CRO for PPC: Back to the Basics
CRO is important for PPC campaign success. Get tips about testing and tools for developing a successful CRO program!
Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
I’m sure everyone has gotten out their smartphone to look something up within the last 24 hours. Most of us have our phones on us all day, every day. They’re easy to carry around, they’re convenient, they give us access...
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My Experience With Landing Page Best Practices And The Failures That Ensued
I'm going to show you why implementing best practices into your landing page instead of testing them first could be a great way to figuratively shoot yourself in the foot.
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Recounting My CRO Day 5-Second Showdown
Recently, I was asked to participate in a 5-second showdown for CRO day. Find out why simplicity isn't always the right answer for your landing pages.
5 Psychological Principles You Should Be Using In Your Marketing
I propose that knowing what your audience is thinking or even the steps in their thought process is even more beneficial than simply knowing who they are.
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It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
You can do better with your PPC landing pages. I’m going to provide you with three new mindsets to enable you to whisk your visitors off into conversion land with ease and delight.
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